So, we ask, Is the phrase “Hockey mom” not a euphemism for “white,” maybe even “blond”, “women” who are urged to vote Rethuglican because there is a black man on the Democratic ticket?
Is it not to characterize the so-called “white ethnics” in terms more specific and explicit than “soccer moms” (which could include Hispanic moms, after all) or “security moms” (which is Every Mom, though with a distinctly conservative, post 9/11 flavor).
You can even hear it. The vowels of this phrase “H ‘eye’ ckey ” “M ‘eye’ m” are meant to signal “midwestern-white-, or rust-belt women, and/or mid-North women from Minnesota and other such states”.
One hears in this phrase, then, the aural equivalent of the imagery of the McCain ad that opens with almost subliminal images of blond celebrity women (Paris and Britney), narrated by that “skeptical” or even “worried” female voice – all to express a certain hyped-up “blond/black,” “white/black” dichotomy.
In other words, it's lipstick on yet another pig -- the whole "black man / blond woman" narrative, which has quite ancient, hysterical, and racist roots in this country.
